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Powerhouse News

PHF’s Ben Nunery and Pat Jones Talk Powerhouse Live with the Cincinnati Enquirer

By | Powerhouse News | No Comments

Powerhouse Factories’ co-founders Ben Nunery and Pat Jones recently spoke with the Cincinnati Enquirer about the launch of Powerhouse Factories’ Live, a video series featuring touring musicians performing stripped-down versions of their songs in intimate sessions. The sessions are recorded in Powerhouse Factories poster shop in Newport, Kentucky or even on the road — like our recent poolside session at SXSW with Soft Swells. In the article, Nunery and Jones talk how the sessions allow Powerhouse to return to and reinforce their roots in the music industry. Read More

PHF’s Ben Nunery Speaks at American Advertising Federation—Cincinnati’s Career Day

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Powerhouse Factories’ co-founder Ben Nunery, is speaking at the American Advertising Federation—Cincinnati’s Career Day 2014 on Friday, February 28th . As the keynote speaker, Nunery will share how Powerhouse’s printmaking and music industry roots continue to help shape the agency today.  Attendees will learn how the agency’s music industry history and focus serves as a mechanism for growth. Read More

A Looming Industry Shift—Evolving Business to Embrace Gen-Y Hacker Mentality

By | Consumer Experiences, Cultural Trends, Powerhouse News | No Comments

It has been a busy fall for Powerhouse Trends! When my colleague Taylor Wiegert, Powerhouse Director of Social and Digital Engagement, and I were recently invited to speak at the D2Cincinnati Conference on Evolving Business to Embrace Gen-Y Hacker Mentality, we decided to take an unconventional approach. Together we created an interactive Tumblr to illuminate the most disruptive changes in the marketing landscape as the vehicle for our presentation. Read More

PHF’s Andy Hogan to Detail How to Harness Data to Increase Profitability at Business Analytics Strategies Summit

By | Analytics, Powerhouse News | No Comments

Powerhouse Factories’ consumer insights expert Andy Hogan is talking customer analytics via market segmentation and customer relationship management at the Business Analytics Strategies Summit September 17-19. Hogan’s workshop will detail how to systematically examine consumer behavior and enable organizations to identify, attract and retrain customers to increase profitability. The discussion will detail how utilizing data and sharing findings creatively can help an organization make better decisions and proactively interact with customers. Read More