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All Posts By

Emily Worstell

Now Playing—October 2013 Trendcasting Live Wire

By | Cultural Trends | No Comments

This month, Powerhouse investigated Now Playing, a trend led by music’s pervasive influence on culture. This trend illuminates music’s continued transformation into cultural currency and how it exerts its self-aware influence over the cultural identities of fans. Read on to see how this trend manifests across categories such as social, fashion, food, entertainment and more. Read More

A Looming Industry Shift—Evolving Business to Embrace Gen-Y Hacker Mentality

By | Consumer Experiences, Cultural Trends, Powerhouse News | No Comments

It has been a busy fall for Powerhouse Trends! When my colleague Taylor Wiegert, Powerhouse Director of Social and Digital Engagement, and I were recently invited to speak at the D2Cincinnati Conference on Evolving Business to Embrace Gen-Y Hacker Mentality, we decided to take an unconventional approach. Together we created an interactive Tumblr to illuminate the most disruptive changes in the marketing landscape as the vehicle for our presentation. Read More

Everyone Calm Down, The VMAs Were Not in Fact the Death of Culture

By | Consumer Experiences, Cultural Trends | No Comments

I am not bothered or unsettled by the MTV VMA performances or what they may or may not say about the state of culture. And least of all I’m not bothered by the Google trending elephant in the room. This post isn’t about the particular VMA performance that blew up the social interwebs Sunday. Instead, it is about the gullible, shallow assessments of something we all—as consumers, marketing professionals, designers and generally sophisticated and sentient beings—should be more aware of: that anything connected to or representative of culture is complex and encoded with multiple layers of meaning. The VMAs, like many cultural activities, are spectacles and unearth a wide spectrum of emotions. They make you feel something, for better or worse; attraction or aversion, allegiance or avoidance, appreciation or appall. The VMAs are also designed to serve as entertainment. All of the performances were designed, truly conceptualized and constructed, to cause a reaction. Inevitably some were better executed than others. To place sole ownership of the performance squarely on the performer is short-sighted, and frankly quaint, given what is known about the level of planning, design and marketing that goes into displays like this. As marketers, designers and social commenters, we, of all people, should be sensitive to products (including people as products) and experiences that are coded with multiple layers of meaning and references. Read More

Nomadic Expertise—August 2013 Trendcasting Live Wire

By | Cultural Trends | No Comments

As the height of summer travel draws to a close, Powerhouse is tracking the acceleration of Nomadic Expertise. This cultural trend is led by talented individuals who are more transient than fixed and poses a look into an emerging skill market that acts as a consumer bell weather, predicting the ebbs and flows of social and economic progress. Additionally, this shift points toward identity-entrepreneurship (the practice of managing your identity like a business) and a growing work force that values social and financial autonomy. Read on to see how organizations both big and small can compete with these empowered skill-sharers and become more synchronized with consumer and market changes. Read More

Data Detritus—July 2013 Trendcasting Live Wire

By | Cultural Trends | No Comments

This month, Powerhouse is investigating Data Detritus and exploring the rapidly growing factions who are monitoring and mapping residual information in efforts to illuminate the intersection of digital and analog cultures. Fueled by our ability to process massive amounts of information with complex analytics, this trend focuses those with the ability to not only mine but make data-minutia meaningful. For better and worse, pointing toward the potential of “opt-out” no longer being an option. Read More