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Now Playing—October 2013 Trendcasting Live Wire – Powerhouse Factories

This month, Powerhouse investigated Now Playing, a trend led by music’s pervasive influence on culture. This trend illuminates music’s continued transformation into cultural currency and how it exerts its self-aware influence over the cultural identities of fans. Read on to see how this trend manifests across categories such as social, fashion, food, entertainment and more.


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