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PHF’s Andy Hogan to Detail How to Harness Data to Increase Profitability at Business Analytics Strategies Summit

By | Analytics, Powerhouse News | No Comments

Powerhouse Factories’ consumer insights expert Andy Hogan is talking customer analytics via market segmentation and customer relationship management at the Business Analytics Strategies Summit September 17-19. Hogan’s workshop will detail how to systematically examine consumer behavior and enable organizations to identify, attract and retrain customers to increase profitability. The discussion will detail how utilizing data and sharing findings creatively can help an organization make better decisions and proactively interact with customers. Read More

PHF’s Taylor Wiegert and Emily Worstell Talk Gen-Y Culture and Hacker Mentality at D2Cincinnati

By | Consumer Experiences, Cultural Trends | No Comments

Powerhouse Factories’ consumer experiences expert Taylor Wiegert and trends expert Emily Worstell are talking the Gen-Y consumer’s growing influence in the global economy at the D2Cincinnati Conference September 11th and 12th. During the talk, titled, “Evolving Business to Embrace Gen-Y Culture and Hacker Mentality,” Worstell and Wiegert discuss how Gen-Y’s purchasing power and deeply engrained hacker mentality is helping to redefine the roles brands play in our lives. The duo will detail what this looming industry shift means and why it’s critical for markets to understand the changing expectation, values and behaviors now, not later. Read More

PHF’s Ashley Walters Talks Blogger Community Creation for WOMM-COM Online Series

By | Consumer Experiences, Powerhouse News | No Comments

Powerhouse Factories’ consumer experiences expert Ashley Walters, APR, is presenting for the WOMM-COM: Fundamentals of WOMM Online Series Tuesday, August 13. The online education series aims to teach marketing professionals word of mouth marketing basics and how to craft successful campaigns by applying them. During her presentation, Walters will reveal the six steps to creating a sustainable blogger community. Read More

Where Bloggers Meet Brands—PHF’s Ashley Walters and Taylor Wiegert Talk Influencer Marketing at Haven Conference

By | Consumer Experiences, Influencer Marketing | No Comments

Powerhouse Factories’ consumer experiences experts Ashley Walters and Taylor Wiegert will be speaking at this year’s Haven Conference August 1-3. The two-day conference allows individuals to gather with and learn from the savviest DIY/Home bloggers from across the blogosphere. During their panel discussion, Walters and Wiegert will discuss common practices in agency/brand and blogger partnerships. Read More

Leveraging Influencers for Product Development—PHF’s Ashley Walters and Mike Schottelkotte to Present at WOMM-U

By | Consumer Experiences, Influencer Marketing, Powerhouse News | No Comments

Girard’s salad dressings needed a way to anticipate future flavor trends to more quickly conceptualize, validate and launch new products. Traditional research methods were slow and costly. At WOMM-U, May 22, consumer experiences experts Ashley Walters and Mike Schottelkotte will share how Powerhouse Factories helps brands like Girard’s harness influencers for new product development. Read More