Girard’s salad dressings needed a way to anticipate future flavor trends to more quickly conceptualize, validate and launch new products. Traditional research methods were slow and costly. At WOMM-U, May 22, consumer experiences experts Ashley Walters and Mike Schottelkotte will share how Powerhouse Factories helps brands like Girard’s harness influencers for new product development.
During the presentation, Walters and Schottelkotte will detail how Powerhouse was able to unearth unique flavor trends and inspire new flavor ideas by leveraging Google+ Hangouts to work with influencers across the country and get Girard’s to market in less than six months — twice as fast as the normal product cycle.
For more information and to register, visit WOMMA’s website.