Powerhouse Factories’ consumer insights expert Andy Hogan is talking customer analytics via market segmentation and customer relationship management at the Business Analytics Strategies Summit September 17-19. Hogan’s workshop will detail how to systematically examine consumer behavior and enable organizations to identify, attract and retrain customers to increase profitability. The discussion will detail how utilizing data and sharing findings creatively can help an organization make better decisions and proactively interact with customers.

For more information on Hogan’s talk or to register visit the Business Analytics Strategies Summit website.

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