Powerhouse Factories' consumer insights expert Andy Hogan is talking customer analytics via market segmentation and…
elangSeptember 9, 2013
When I recently saw this AdAge article headline suggesting that Geico's iconic gecko mascot somehow came…
ahoganMarch 27, 2013
The other day, we were talking to a client with a sizeable chain of retail…
rschuetteFebruary 28, 2013