Consumer ExperiencesInfluencer Marketing Bloggers, Brands and Seven Common Misperceptions About Influencer Marketing I recently led a panel discussion at the 2014 Haven Blogger Conference and one of…awaltersAugust 22, 2013
Consumer ExperiencesInfluencer Marketing Four Things Brands Need to Know Before Going to BlogHer So, admittedly, this was my first year attending BlogHer and I was not disappointed. The…awaltersAugust 20, 2013
Consumer ExperiencesInfluencer Marketing Where Bloggers Meet Brands—PHF’s Ashley Walters and Taylor Wiegert Talk Influencer Marketing at Haven Conference Powerhouse Factories' consumer experiences experts Ashley Walters and Taylor Wiegert will be speaking at this…elangAugust 1, 2013
Consumer ExperiencesInfluencer MarketingPowerhouse News Leveraging Influencers for Product Development—PHF’s Ashley Walters and Mike Schottelkotte to Present at WOMM-U Girard’s salad dressings needed a way to anticipate future flavor trends to more quickly conceptualize,…elangMay 17, 2013
Consumer ExperiencesCultural TrendsInfluencer MarketingSocial Media Marketing Going Viral—Does BuzzFeed Hold the Key to Highly Shareable Content Strategy? The listicle clearing house, pop-culture commerce engine and general Meme propagating juggernaut, BuzzFeed, has been…Emily WorstellApril 22, 2013