Consumer ExperiencesCultural TrendsSocial Media Marketing No Joke: Brands Harness Cultural Insights, Become Master Pranksters for April Fools’ What once was celebrated with whoopee cushions and snakes in nut cans, has given way…elangApril 1, 2013
Powerhouse News The Christ Hospital Health Network Named Most “Liked” Hospital in Region In a world where success can increasingly be measured in friends, followers and likes, brands and businesses…elangMarch 28, 2013
Influencer Marketing The Blogger Boost—Five Reasons Why Brands Should Engage Online Influencers Create a Facebook Page, check. Outreach to the media, check. Blogger outreach, wait, what? When…awaltersMarch 28, 2013
Consumer ExperiencesCultural Trends Identifying Insights Within Data—The Key to Sustainable Brand Growth When I recently saw this AdAge article headline suggesting that Geico's iconic gecko mascot somehow came…ahoganMarch 27, 2013
Social Media Marketing Pinterest’s Design Overhaul and Other Big Stories in Social Pinterest Releases Design Overhaul Pinterest released a layout overhaul this week with better search tools…twiegertMarch 26, 2013