Consumer ExperiencesInfluencer Marketing Bloggers, Brands and Seven Common Misperceptions About Influencer Marketing I recently led a panel discussion at the 2014 Haven Blogger Conference and one of…awaltersAugust 22, 2013
Consumer ExperiencesInfluencer Marketing Four Things Brands Need to Know Before Going to BlogHer So, admittedly, this was my first year attending BlogHer and I was not disappointed. The…awaltersAugust 20, 2013
Influencer Marketing The Blogger Boost—Five Reasons Why Brands Should Engage Online Influencers Create a Facebook Page, check. Outreach to the media, check. Blogger outreach, wait, what? When…awaltersMarch 28, 2013
Influencer MarketingSocial Media Marketing Biz Stone: Be Human. Be Relevant. Be Human. Be Relevant. That was the rallying cry of Biz Stone, co-founder and creative…awaltersNovember 12, 2012
Consumer ExperiencesInfluencer Marketing Eight Ways to Avoid a Blogger Outreach #Fail We’ve all heard about successful blogger outreach campaigns, but what is it that makes some…awaltersOctober 18, 2012