When it comes to capturing the attention of influencers in the social sphere, press releases and product samples can only take you so far. Powerhouse Factories’ Word-of-Mouth Marketing team lead and PRSA APR Ashley Walters is partnering with blogger Kate Riley, of Censational Girl, and Lisa Bialecki, director of integrated communications at Rust-Oleum, to present a PRSA sponsored webinar illuminating how working with bloggers can benefit your business.

The webinar, Going Beyond the Press Kit: Bring Influencers into the Brand Fold, will be held April 18th from 3-4 pm and is free to PRSA members. During the presentation, Walters will draw on her experience running social media, experiential and influencer marketing campaigns for clients like Chiquita, Febreze, Rust-Oleum and Shaw Floors and will cover the differences between media relations and blogger relations, how to work with influencers and maximizing and measuring your success.

For more information and to register, visit PRSA’s website.