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Origin Illumination–November 2013 Trendcasting Live Wire – Powerhouse Factories

As families come together for the holidays, Powerhouse is exploring Origin Illumination. This trend is driven by emerging research and insights that prompt humans to explore their roots and understand patterns to form a fuller sense of identity. The need for reasoning and connection to origin points to a larger movement towards more self-aware attitudes. Keep reading to see how marketers and designers can use this trend to connect with consumers on a deeper level.


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