Powerhouse Factories’ consumer experiences expert Taylor Wiegert and trends expert Emily Worstell are talking the Gen-Y consumer’s growing influence in the global economy at the D2Cincinnati Conference September 11th and 12th. During the talk, titled, “Evolving Business to Embrace Gen-Y Culture and Hacker Mentality,” Worstell and Wiegert discuss how Gen-Y’s purchasing power and deeply engrained hacker mentality is helping to redefine the roles brands play in our lives. The duo will detail what this looming industry shift means and why it’s critical for markets to understand the changing expectation, values and behaviors now, not later.
For more on Worstell and Wiegert’s talk or to register to attend visit D2Cincinnati’s website.