During our recent trip to SXSW, Tim Williams, of the LA-based band Soft Swells, dropped by our apartment pool after their performance at the Modern Outsider Showcase at Parish Underground to record a Powerhouse Factories Live session.
Every year Powerhouse packs our posters and ourselves into a 15-passenger van and heads south for SXSW Music Festival. For the week-long festival, 50,000 people descend on the heart of downtown Austin, Texas to see 2,000 acts perform. When SXSW began nearly 30 years ago, it was a regional music fest showcasing artists’ and performers’ abilities. Over the years, it has grown into a platform for established bands and multinational brands. For example, Lady Gaga plus Dorito’s equals a 62-foot vending machine stage. You should really Google that last bit — it’s as ridiculous as it sounds.
This is just an example of how the constantly evolving landscape of the music industry has shaped SXSW today. Read More
At Powerhouse, our roots in printmaking mean we’ve spent the better part of 10 years turning our appreciation for music and culture into hand-pulled, limited edition rock posters. Now, we’re taking that appreciation beyond two-dimensional prints to a fully-dimensional experience with Powerhouse Factories Live — a series of intimate, video performances with touring musicians, recorded live inside our creative studio or on the road. Royal Teeth recently dropped by our studio to play a stripped down version of their previously unreleased, unrecorded song, “Rich,” before their gig in town at The 20th Century Theater.
March means something different to everyone. To most, it means that spring is around the corner. To sports fans, it means March Madness is here. For us, it means it’s time to head south to the land of great BBQ and even better live music. That’s right, it’s time for SXSW!
We’re packing posters, merch and ourselves into a 15 passenger van and driving the 16 hours to Austin, Texas. The international film, interactive and music festival takes over the city of Austin for two weeks every March and we can’t wait to get down there and take part in the action. Read More
Every year we anxiously anticipate the lineup reveals for the festivals we attend. We cross our fingers and hope that our favorite new artists make the cut. As seasoned festival-goers, we know that it’s impossible to be everywhere and to see everyone. So we scour the lineup lists, picking and choosing, to create our own personalized festival schedules. Everyone knows who the headliners are but here are the small type bands we’re looking forward to checking out as we hit the road again this year. First up, SXSW! Read More