COMMEMORATIVE SOAP BOX RACE POSTER
In 2015, the eyes of the Red Bull world turned toward our own backyard here in Cincinnati for the Red Bull Soapbox Race. The race travels the globe, making a new stop in a new city each year. For this year’s field of 50 competitors, Red Bull asked Powerhouse to do what we’ve done from the start: create a limited-edition print conveying the energy of a race long after the racers have left the starting ramp.
We took our years of experience working similar projects for Lollapalooza and Bonnaroo and channeled it into a unique one-off design to pay tribute to Red Bull, the Cincinnati region, and Soapbox racer culture.