On a night where the world’s biggest brands shell out millions of dollars for television advertisements, Oreo’s real-time response to the Super Bowl power outage via the free social media outlet, Twitter, stole the show. Oreo’s quick-thinking and ability to respond nearly instantaneously to an unexpected situation captivated and earned the admiration of marketers the world over. On Thursday, May 16, Powerhouse Factories’ consumer experiences experts, Ashley Walters, APR and Taylor Wiegert, will discuss how “culture-jacking” or “news-jacking” like Oreo can benefit your brand at the Central Ohio PRSA Professional Development workshop. At the event, the duo will detail how PR pros can leverage a real-time marketing strategy to inject themselves into news and cultural events as they happen.

For more details on the event, visit PRSA’s website.