was successfully added to your cart.


Life at Powerhouse

Wherefore art thou tweet?

By | Cultural Trends, Experiential Marketing, Life at Powerhouse, Social Media Marketing | No Comments

Data can be fun and engaging, don’t laugh! It can spill out of your analysts cave, and help you optimize not only your business but also your enjoyment. Yes I just said “optimize enjoyment”, like enjoyment is a mathematical problem that has an optimal solution. So the ruse is up, you’ve caught me red handed, I’m guilty of being a data nerd. I openly confess to using data in my personal life to help make decisions, and I’m willing to bet that you do too. The trick for analysts, like myself, is to tame ugly wild data and dress it up all fancy. This is how we fool the non data nerds into unknowingly using data to help decide what to do or where to eat.

As an example of data improving personal experiences and helping inform decision making we need look no further than Cincinnati’s own MidPoint Music Festival (MPMF). Not even your most informed, music snob, hipster friend is familiar with all the indie bands that perform at MPMF. I’m enthralled with experiencing new culture, but with multiple stages and a lineup including such bands as “Grizzly Bear” and “Machines Are People Too”, I didn’t know where to begin. Suddenly I’m paralyzed. What if I watch band X but all the good people watching opportunities are happening with the crowd at band Z’s performance? Read More