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PHF University: Lessons in Screen Printing

By | Design, Powerhouse Print Shop | No Comments

When Mark Thomas, Associate Dean at the Art Academy of Cincinnati, approached us about leading a student workshop with his printmaking class, founders Ben Nunery and Pat Jones didn’t hesitate to get things started. Mark was a big fan of our gig posters, and thought it might give his students a new perspective on creative design. Powerhouse Factories University (PHF-U) was officially born.

Since its founding seven years ago, this 2-to-3-week program is now a part of printmaking classes at the Art Academy and other area schools. It presents students with an opportunity to broaden their skill set and take on memorable, real-world projects. Read More

Powerhouse Factories Live—COIN Records Session at our Creative Studio

By | Life at Powerhouse, Powerhouse Print Shop | No Comments

This week’s Powerhouse Live series features up-and-coming synth-pop group out of Nashville, COIN. They stopped by our shop right before the start of their tour with Passion Pit. Keep a lookout for them this summer—not only does their album arrive in a couple of weeks, but they’ll be back on the road with Betty Who and Neon Trees.

Watch a stripped-down version of their single, Run, as well as their take on Simon & Garfunkel’s Cecilia. Enjoy!

Setting the Stage: Our SXSW Experience and What it Means

By | Ad Industry, Consumer Experiences, Powerhouse News | No Comments

Long before we landed our first big client, we lived for music and design. The trick was to find the intersection between the big brands and our art. From a ramshackle garage near Western Kentucky University, we spent countless nights pulling prints. After distributing our first gig posters, we realized just how powerful the medium could be. We immersed ourselves in the music and found ways to create new and authentic connections between sounds and personas, musicians and fans. Our team began looking at bands and brands through the same cultural lens. We earned the attention of both camps—and their fans.

Every spring since 2006, we’ve made the pilgrimage down to South by Southwest in Austin, Texas. It’s the site of Flatstock, a colorful and inspiring exhibition of rock posters where we show and sell fresh-pulled prints. As our capabilities have expanded, so too has our presence. This year, we sent down a whole crew of business developers, event marketing pros, and word-of-mouth specialists. It was part of a grander effort culminating in our two-day open door music showcase: BAM! The Future of Rock and Roll. Check out the video below of our SXSW experience and read more after the jump.

SXSW 2015 Wrap Up from Powerhouse Factories on Vimeo.

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Best-In-Class Social Era Activations at SXSW

By | Consumer Experiences, Powerhouse News | No Comments

When 700 people showed up at the first South by Southwest (SXSW) music fest in 1987, the organizers couldn’t believe their luck. They’d expected a waaay more modest turnout—150 at most. But those 700 registrants knew then what 51,000 know now: Austin’s eclectic music history and ready-to-party roots make it an ideal stage to showcase the newest and best bands, brands, films and tech.

This year, we sent a special-ops team of social, music and event marketing experts to experience and document how brands connect with social-era millennial consumers through experiential activations. Sure, we’ve set up our poster shop at big music festivals for nearly a decade. But this is the first year that selling gig posters wasn’t the main focus. We also analyzed the success and failure of some big-time brand activations. Read More